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Design, Art Direction for Social Media
Social media Campaign
Agency: Bug Agency, Paris
The entire website is in native Dark Mode.
Not only a design trend, Dark mode has proven to be the lowest power consumption colour on the web.As light emitting from the screen, Black consumes 376 mV compared to 801 mV for White.
Visual elements loaded on hover only to reduce unnecessary bandwidth usage.
Using SVG vector graphics whenever possible.
Replacing graphics (borders, shadows, rounded edges, gradients, geometric shapes) with CSS Effects.
Using Fira - a Google webfont, limited to 2 weights only
Concatenating and minifying CSS files by combining all partials into one large CSS file that has unnecessary whitespace, comments and characters removed.
Using CSS Flexbox (for menus, image galleries, cards, etc.) and CSS Grid ( for page layouts).
Developing only the necessary functionalities and using the browser's cache function
Carefully selecting server and hosting plan to satisfy the need of the website without leaving too much waste.
For which we were awarded the GreenTechVerte medal from the Ministry of Ecologic Transition and Solidarity for positive innovation.
This award is one step closer towards raising awareness around environmental issues and the impact of our digital ecosystems.
The website also received the GOLD label from the Greencodelabel initiative for eco-responsible development.